FIRST® is a global nonprofit preparing young people for the future with team-based robotics programs for ages 4-18. Supported by volunteers, educators, and over 200 Fortune 500 companies, these programs enhance STEM skills through research, design, and building activities. Participants also gain access to scholarships and career opportunities, fostering a lasting impact on their education and self-confidence within a lifelong community.

In creating the brand film for FIRST, Steer Films skillfully harnessed narrative storytelling to embody the curiosity and ingenuity of its characters. Through strategic use of dynamic lighting and thoughtful composition, we enhanced the visual storytelling, while the carefully crafted narrative structure brought out the emotional and intellectual spirit of the participants. This approach not only highlighted their achievements but also the transformative impact of FIRST on young minds.