Campaigns
At Steer Films, we specialize in crafting comprehensive campaign series that deliver a high-level messaging strategy with a consistent through-line across multiple assets. Our approach ensures that every piece of content, from videos to social media posts, aligns seamlessly with the overarching campaign goals. With extensive experience in managing complex projects, such as the Georgia Recovers initiative and the FIRST robotics series, we excel in developing cohesive narratives that resonate deeply with diverse audiences. Our process involves meticulous planning, creative brainstorming, and strategic execution to maintain consistency and impact across all campaign elements. Partner with Steer Films to leverage our expertise in high-level messaging strategy, ensuring your campaign series captures attention, drives engagement, and achieves your communication objectives with precision and creativity.
CAMPAIGN
The “Home Is Here” campaign, sponsored by United We Dream, is a vibrant movement advocating for the rights of immigrants in the U.S., particularly DACA recipients. Our team streamlined on-site editing to provide day-of edits, aligning story releases with key milestones.
CAMPAIGN
CCRI’s Pathways program offers tailored educational tracks that align with students’ career aspirations, enhancing their readiness for the workforce or further academic pursuits. Our holistic approach ensured each personal story was compellingly interconnected, amplifying the program’s transformative message across various media platforms.
CAMPAIGN
First Works is an organization dedicated to promoting the arts by profiling artists through a unique series that emphasizes their primary identity as artists and the continuous value they bring to the community. Steer Films was instrumental in conceptualizing the artist profile series for First Works, bringing a cinematic approach that transformed each artist’s story into a visually stunning narrative.
CAMPAIGN
Steer Films was brought on to co-develop the campaign messaging and design how films and videos would support this crucial objective. Leveraging our capabilities as a comprehensive communications agency, we didn’t just produce powerful film assets; we partnered with Georgia Recovers to develop a cohesive messaging strategy.
Our Process
1
Concept Development
First, we collaborate with clients to develop a comprehensive communications strategy or identify a specific storyline for media projects. This ensures alignment with your goals, target audience, key messages, and overall brand vision.
2
Creative Development
Our team translates the strategy into creative concepts, crafting compelling narratives and visuals that align with your brand’s voice and objectives. We focus on storytelling that engages, inspires, and resonates with your target audience.
3
Production Management
We handle all aspects of production, from pre-production planning to filming and post-production. Our meticulous attention to detail ensures that each asset is produced to the highest standards, delivered on time, and within budget constraints.
4
Asset Deployment
Finally, we deliver the completed assets in the required formats and assist with deployment across various channels. We ensure each piece maintains consistency with the overall campaign strategy and achieves the maximum possible impact.