The University of Rhode Island (URI) recognized the need to pivot towards more engaging content that reflects the tastes, aspirations, and sensibilities of an ever-changing media demographic. In an increasingly competitive landscape for higher education, traditional marketing methods were no longer sufficient to attract potential applicants. URI sought to cut through the noise with dynamic and relatable content that would resonate with today’s students. This approach aimed to highlight the unique experiences and opportunities available at URI, making the university more appealing to prospective students who are inundated with information from multiple sources.

Steer Films was the ideal partner for this initiative, bringing our expertise in TV spot production to the forefront. Our team understands that TV spots require a distinct approach compared to other formats. They need to capture attention quickly, convey a compelling message within a limited timeframe, and leave a lasting impression. For URI, we focused on creating visually striking and emotionally engaging content that would showcase the vibrant campus life, academic excellence, and diverse community. Our strategic use of storytelling, coupled with high-quality production values, ensured that URI’s message was delivered effectively, positioning the university as a top choice for prospective students.