TV Spots
At Steer Films, our expertise in TV spot production sets us apart, providing clients with high-impact, visually compelling advertisements that capture and retain audience attention. Unlike documentaries or branded films, TV spots demand a unique approach that balances brevity with depth, ensuring the core message is delivered powerfully within seconds. Our process-driven methodology includes leading clients through a comprehensive scripting process that preserves the soul and authenticity of the piece while meeting the precise requirements of television advertising. With our robust experience, including collaborations with initiatives like the FIRST project and the Elisha Project, we excel in creating TV spots that resonate emotionally and drive engagement. Partner with Steer Films to harness our meticulous planning, expert storytelling, and advanced production techniques, ensuring your TV spot stands out in a competitive media landscape.
TV SPOT
The University of Rhode Island stands as the premier research institution, renowned for its groundbreaking studies and academic excellence. Steer played a crucial role in guiding the University of Rhode Island’s transition in media production, from TV spot development to a unified narrative-driven approach extending to billboards and social media.
TV SPOT
Providence College, known for its vibrant academic and community spirit, greatly values its association with Ed Cooley, whose leadership and enthusiasm have led the Friars basketball team to numerous victories. Steer Films played a comprehensive role in Providence College’s “Give To What You Love” campaign, managing everything from scriptwriting to logistics, production, and post-production.
TV SPOT
Southcoast Health’s “More Than Medicine” campaign highlights their commitment to holistic healthcare, emphasizing not just medical treatments but comprehensive patient wellness. Steer Films was pivotal in capturing the essence of Southcoast Health’s “More Than Medicine” campaign through cinematic storytelling.
TV SPOT
Our team understands that TV spots require a distinct approach compared to other formats. They need to capture attention quickly, convey a compelling message within a limited timeframe, and leave a lasting impression. For URI, we focused on creating visually striking and emotionally engaging content that would showcase the vibrant campus life, academic excellence, and diverse community.
Our Process
1
Concept Development
First, we collaborate with clients to develop a comprehensive communications strategy or identify a specific storyline for media projects. This ensures alignment with your goals, target audience, key messages, and overall brand vision.
2
Creative Development
Our team translates the strategy into creative concepts, crafting compelling narratives and visuals that align with your brand’s voice and objectives. We focus on storytelling that engages, inspires, and resonates with your target audience.
3
Production Management
We handle all aspects of production, from pre-production planning to filming and post-production. Our meticulous attention to detail ensures that each asset is produced to the highest standards, delivered on time, and within budget constraints.
4
Asset Deployment
Finally, we deliver the completed assets in the required formats and assist with deployment across various channels. We ensure each piece maintains consistency with the overall campaign strategy and achieves the maximum possible impact.