The University of Rhode Island stands as the premier research institution, renowned for its groundbreaking studies and academic excellence. As it evolves, URI is shifting from feature-based to narrative-driven approaches in its TV spots, aiming to engage audiences with compelling stories that highlight the human impact of its research, education, and community initiatives. This strategic change seeks to deepen connections and showcase the university’s influence through powerful storytelling.

Steer played a crucial role in guiding the University of Rhode Island’s transition in media production, from TV spot development to a unified narrative-driven approach extending to billboards and social media. Our expertise in storytelling and media strategy helped URI craft impactful narratives that resonate across multiple platforms, enhancing audience engagement and effectively broadcasting the university’s research and community contributions through a cohesive and compelling visual identity.