FIRST (For Inspiration and Recognition of Science and Technology) is dedicated to teaching youth about robotics and STEM through engaging, hands-on experiences. By fostering a love for science, technology, engineering, and math, FIRST aims to inspire the next generation of innovators and problem solvers. Their programs, which include robotics competitions and educational workshops, encourage students to think critically, work collaboratively, and apply their knowledge to real-world challenges. This approach not only builds technical skills but also instills values of creativity, perseverance, and teamwork.

Steer Films was brought on to create a brand film that would inspire a new generation through character-driven storytelling for deeper engagement with viewers. This project was a continuation of our alignment with the values of well-known brands like NASA, Discovery Channel, and National Geographic, all of which focus on uplifting science stories and enhancing their production value. The brand film for FIRST highlighted the spirit of ingenuity and resourcefulness, showcasing how small victories in robotics and STEM can lead to significant achievements. By focusing on the personal stories of young innovators, we aimed to capture the excitement and potential of STEM education, encouraging more youth to explore and excel in these fields.