Digital Media Buying

 No one-size-fits-all media mix exists which is why we take every business' unique set of goals and audiences and create a tailored strategy that best fits them.

We approach media planning collaboratively with each client.

We view every plan as an opportunity to create remarkable results, cooperatively. To develop the right mix for you, we’ll sit down together and examine everything: Who is your audience? Where do these audiences spend time? What’s the competition doing? How can we do things better, smarter, faster, and more cost effectively than competitors?

Make It

This isn’t a one-time exercise. At steer, even longtime clients regularly undergo scheduled media reviews. We believe that continual examination of what’s working and what’s not is the best way to improve ROI and keep pace with changes in the landscape. Our philosophy is to continually try approaches, evaluate results, and try again. 

Types of Media Buying

  • Social Media Advertising

  • Digital Advertising: Display, Retargeting/Remarketing, Mobile, Video, Native/Content, Geofencing, Email, ORM Media, Pay- per-Click SEM

  • Broadcast: TV, Radio, Streaming, Digital Audio, Podcasts

  • Out-of-Home (OOH): Cinema, Billboards, Mall, Transit, Water, Aerial, Digital, Sports, Specialty, In-Store

  • Print: Magazines, Newspapers, Inserts

  • Direct Mail: Turnkey and Custom Solutions, List Development, Appended Data, Multi-Channel

  • Programmatic

  • Lead Generation

  • Experiential

  • Direct Marketing

  • Co-op

  • Sponsorship

  • Events and Promotions Media

  • Strategic Partnerships

  • Guerilla Marketing

  • Multicultural

  • Not-for-Profit

  • Added Value

  • Strategy

  • Budgeting

  • Research

  • Planning: Consumer and B2B

  • Implementation (Execution)

  • Management

  • Campaign Analytics and Reporting